Black with a mild, lime taste. White Is Black toothpaste gently and effectively removes discoloured particles. No harmful bleaching. No grinding down. Natural whitening.

A charcoal toothpaste. It’s as black as night. But it gently whitens. The activated carbon simply absorbs unattractive, discoloured particles.

Refreshingly lemony
«White Is Black» whitening toothpaste removes discolouration using activated carbon without abrading or bleaching. includes fluoride. Strengthens oral health: enzymes protect against tooth decay and support the salivary functions. Hydroxyapatite (nano) remineralize tooth enamel and seal exposed dentine channels.
Plus: Physical blue filter; cooling sensation while brushing.
No SLS. No triclosan. No bleaching agents. No plastic particles.

Can be used as a regular toothpaste without any limitations.
Made in Switzerland.